Design
Marketing Collateral & Video Design
Spearheaded a series of proof-of-concept design and content projects for Sigma Solve, including modernizing the homepage with polished Figma mock-ups that highlight our AI capabilities and service offerings; producing a demo video with AI-generated voiceover for Remember 2, Inc.’s personalized AI companion platform (now green-lit for a government-backed pilot in the Bahamas); creating a reusable Canva template for lead magnets promoting our Staff Augmentation and Shopify Plus services; and designing a high-impact deck for Sigma Solve's CTO to present at The Collective AI Hacker House in Tulum to 50 AI founders and business leaders.
My Role
Product Management Intern
Duration
3 months
Tools
Figma, Canva, Pictory.ai, VN Video, Adobe After Effects, ElevenLabs.io
Overview
Home Page Redesign: The existing home page didn’t reflect Sigma Solve’s deep technical expertise or AI/automation focus, leading to weak first impressions and low engagement.
Demo Video for Rm2.ai: Translate the CEO’s vision and the platform’s unique government-approved pilot status into a succinct, high-tech video that resonates with investors and underscores both social impact and technical sophistication.
Lead Magnets for Staff Augmentation and Shopify Plus Services: No existing collateral targeted specific service offerings, limiting lead-generation effectiveness.
The Collective AI Hacker House Presentation: Convey Sigma Solve’s AI capabilities and case studies in a concise, visually engaging format to spark partnerships.
Home Page Redesign: Conducted a content and design audit, then created Figma mock-up sections - hero, services showcase, technology offerings, testimonials, and awards/honors —with refined messaging, stronger visuals, and clear CTAs.
Demo Video for Rm2.ai: Crafted a 75-second script highlighting Rm2.ai's mission and the AI companion features. Captured clean UI screenshots and assembled animated sequences in Pictory.ai, Adobe After Effects, and VN Video Editor, layering branded transitions coupled with a natural, emotive narration track (AI voiceover using ElevenLabs).
Lead Magnets for Staff Augmentation and Shopify Plus Services: Audited past email campaigns, defined audience segment, and created a polished, on-brand PDF template with modular sections for each service line.
The Collective AI Hacker House Presentation: Compiled key AI use cases, crafted a clear narrative flow, and designed branded slides with a mix of icons, brief bullet points, and data highlights.
Research
Home Page Redesign: Analyzed competitor home pages in AI/tech consulting (BairesDev, Spinutech).
Demo Video for Rm2.ai: Interviewed the Rm2.ai CEO about core platform benefits and analyzed competitor demo videos in the healthcare tech space (https://mrhealthcoach.ai/).
Lead Magnets for Staff Augmentation and Shopify Plus Services: Compiled information from case studies and benchmarked lead magnets in competing tech firms.
The Collective AI Hacker House Presentation: Interviewed the CTO for flagship AI projects and gathered success metrics from internal case studies.
Design
Home Page Redesign: In Figma, I crafted a static layout that highlights technical expertise and clarity: a two-column hero with headline and CTA opposite a scroll-fade portrait of Sigma’s CTO, followed by a full-width strip of client logos, a simple two-row grid of service cards, and a dark, terminal-style panel. The page wraps up with a testimonial video mock-up and a contrasting block of industry trust badges, all tied together with Sigma’s deep navy and accent-orange palette and crisp typography.
Demo Video for Rm2.ai: Built each scene in Pictory.ai using the brand’s color palette, orb to represent "Remy" (AI assistant), and motion presets; then refined cuts to ensure a seamless story arc that balanced technical detail with human impact. Revamped the video in Adobe After Effects, VN Video Editor, and ElevenLabs.io after receiving client feedback.
Lead Magnets for Staff Augmentation and Shopify Plus Services: Built a master Canva template with interchangeable service modules, consistent typography, and branded accent palette - ready to swap headings, visuals, and CTAs per campaign.
The Collective AI Hacker House Presentation: Leveraged Canva’s brand kit to ensure consistency, used bold headers and minimalist layouts, and included case study highlights to illustrate AI workflows.
Results
Home Page Redesign: Recommended rollout of remaining home page sections and additional pages for the website redesign.
Demo Video for Rm2.ai: Debuted at an exclusive investor session. Earned praise for professionalism and narrative clarity. Directly led to follow-up meetings and increased investor confidence in Rm2.ai's $750K raise.
Lead Magnets for Staff Augmentation and Shopify Plus Services: Template approved for rollout across four service lines. Will be distributed to 9K leads this quarter, forecasted to boost conversions.
The Collective AI Hacker House Presentation: Presentation earned positive feedback and two direct partnership leads. CTO credited the deck for opening conversations with fellow founders. Deck now part of Sigma Solve’s standard customer relations toolkit.
